Marine-inspired wine label redesign

Client

Vito Gioia Vini

Art DirectionGraphic Design
The Challenge

The client needed a full redesign of their wine labels to introduce new products while reinforcing their strong connection to the coastal territory they belong to. The request was clear: create a visual identity that felt unified across the entire line, yet expressive enough to highlight the unique personality of each wine.

The sea, already central to the brand’s story, had to become a tangible, distinctive presence.

Concept & Creative Direction

The project aimed to create a visual system rooted in marine iconography and the Mediterranean landscape surrounding the winery, translating elements like coral, starfish, and organic textures into a graphic language that reflects each wine’s character. Through in-depth research into coastal imagery, artisanal engravings, traditional marine illustrations, and natural underwater patterns, the creative direction balances a contemporary yet timeless aesthetic.

Concept & Creative Direction

The project aimed to create a visual system rooted in marine iconography and the Mediterranean landscape surrounding the winery, translating elements like coral, starfish, and organic textures into a graphic language that reflects each wine’s character. Through in-depth research into coastal imagery, artisanal engravings, traditional marine illustrations, and natural underwater patterns, the creative direction balances a contemporary yet timeless aesthetic.

Design & Execution

From illustration refinement to typography and layout, each element was carefully calibrated to enhance readability and presence. The final system integrates texture, line work, and color in a clean and recognizable identity that elevates the brand without overwhelming the product.

Results

The final collection brings together product, territory, and narrative through a sea-inspired packaging system that is both expressive and refined. Each label is more distinctive and recognizable, strengthening individual identity while contributing to a cohesive visual family unified by a shared story yet differentiated in tone and personality.