Cantine Ermes website restyling
Cantine Ermes
Made in
DigitalMakers
The Challenge
Redesign the Cantine Ermes website to go beyond a product-centric approach and tell the story of a shared identity. The goal was to translate the winery’s cooperative nature into a clear digital narrative, highlighting territory, people, and community alongside the wines.
The website was designed with both light and dark modes, offering two complementary visual experiences, to enhance flexibility across different contexts.
WHAT I DID FOR THIS PROJECT
Art Direction
The brand needed a clear visual direction that could align contemporary aesthetics with its identity and values.
The solution was defining the creative vision, setting visual principles and guidelines that directed the designer’s execution across all touchpoints.
Supervision
The challenge was ensuring a coherent narrative that expressed territory, Mediterranean culture and brand character without fragmentation.
The solution involved guiding visual storytelling and supervising design output to maintain consistency between concept and final execution.
Approach & Visual Direction
I led the art direction, defining a visual system rooted in landscape, sustainability, and collective culture. The design frames each wine as part of a wider ecosystem, shaped by land, vineyards, and the growers behind them.
The layout follows an editorial logic, balancing strong imagery with a clean typographic structure. The project was developed in close collaboration with another designer, ensuring visual coherence and consistency across the experience.
Mobile experience
The mobile experience was designed as a primary touchpoint, with a simplified narrative flow and clear visual hierarchy. Content adapts to smaller screens without losing depth, keeping storytelling and usability at the center.
Results
A refined and cohesive website that reinforces Cantine Ermes’ identity, shifting the focus from individual products to a broader story of territory, community, and shared values, expressed through a contemporary digital language.
