Addimura brand identity

Addimura is a hospitality project born from the restoration of a historic building.
The brief was to create a brand identity that conveys care, warmth, and authenticity, translating the meaning of the name “to take care” into a contemporary visual language rooted in the place.

The challenge was to balance the building’s historical identity with a clean and modern design approach.
The brand needed to respect the architectural heritage, creating a visual system that feels timeless, welcoming, and versatile.

The identity combines an essential logotype with a pictogram inspired by a stone arch revealed during the renovation and intentionally left exposed.
This element symbolizes the dialogue between past and present, expressing solidity, warmth, and care, the core values behind the Addimura name.

The result is a clean and recognizable brand identity that expresses care, warmth, and authenticity.
A simple and distinctive visual language allows Addimura to stand out from other hospitality venues in the area, while remaining coherent with the building’s historical character. The identity works consistently across physical and digital touchpoints, reinforcing a welcoming and contemporary experience.