Averna Spazio Open

Averna needed a youthful Instagram teaser to introduce Spazio Open, the new hub at the Cantieri Culturali alla Zisa.
The goal was to speak to a younger audience, highlight Palermo authentically, and include the theme of sustainable mobility.
The challenge: the space was still a construction site.

I shifted the focus from the space to the journey toward it.
The story follows a skater who, after receiving a message from a friend, rides across Palermo, through historic streets, Il Capo market, and everyday corners of the city.
Spazio Open becomes the final stop: a place still taking shape, where friends gather to paint, build, and define what it will become.

I developed the narrative, visual references, and tone, shaping a storyboard aligned with the brand’s new direction.

The video presents Spazio Open as an evolving cultural project, open and community driven.
A teaser built on movement, territory, and contemporary attitude, offering Averna a more authentic connection with a younger audience.