Rio Detergenti social strategy

Rio Detergenti, a historic brand in the cleaning sector, faced declining engagement from its large community. The brand’s social media presence had become stale, mainly promoting offers with little interaction. The challenge was to reinvigorate the audience and update the brand’s communication to feel more modern and engaging.

I revamped the content strategy, shifting from simple promotions to a continuous, narrative-driven approach. I developed formats that encouraged user interaction, strengthening the connection between the brand and its community. The goal was to make the brand more relevant and present in users’ social media feeds.

The strategy led to a significant boost in engagement and organic interactions, reviving interest from existing followers and rapidly growing the fanbase. Rio Casa Mia regained a strong, modern social presence.